IGT расширяет кросс-платформенное лидерство посредством распространения контента - представляя лицензированную игру по мотивам нашумевшего сериала "Карточный домик". Приводим пресс-релиз компании полностью в оригинале:
LONDON, Feb. 3, 2016 /PRNewswire/ -- International Game Technology PLC ("IGT") (NYSE: IGT) today announced the launch of House of Cards Slots on the Company's social gaming app, DoubleDown Casino. Inspired by the Emmy® and Golden Globe®- winning sensation, House ofCards Slots is the latest IGT premium licensed brand designed for play on multiple platforms and premiering on DoubleDown Casino. The social version of House of Cards Slots complements IGT's land-based games, House of Cards Power and Money, and House of Cards Welcome to Washington, which were introduced at the 2015 Global Gaming Expo (G2E), and are slated for placement in casinos in the first quarter of 2016.
"As part of our successful cross-platform content distribution strategy, IGT is thrilled to bring another famed licensed title to DoubleDown Casino players with the launch of House of Cards Slots for desktop and mobile," said Joe Sigrist, DoubleDown Interactive Senior Vice President and General Manager. "IGT has a deep history in leveraging licensed brands to create dynamic player experiences, and with House of Cards, we've taken iconic elements from the show and created gaming experiences that fans will be able to enjoy at their favorite casino and in a social gaming environment."
DoubleDown Casino's House of Cards Slots puts players at the helm of Washington D.C's most famous office and conveys the "stop at nothing and conquer everything" attitude of the show's main characters, Frank and Claire Underwood. Reels full of cast members and iconic "House of Cards" memorabilia including Frank's class ring, money origami and other patriotic icons from the show make up the symbol set of this 5-reel, 40-payline game. Wild symbols trigger free games bonuses and can lead to big virtual currency wins.
IGT's land-based games, House of Cards Power and Money, and House of Cards Welcome toWashington, were met with great enthusiasm at their Sept. 2015 debut at G2E. Housed on IGT's CrystalCore® cabinet, each game features engaging base and bonus game play with the chance to win any of the games' five multi-level progressives. Both titles deliver cinematic experiences on their cabinet's full 42" display, enhancing game play with signature scenes from the famed political drama series.
To experience House of Cards Slots, play DoubleDown Casino online or on any mobile device via the free iOS and Android application. For more information, visit IGT or go to Facebook at facebook.com/IGT, follow us on Twitter, twitter.com/IGTnews or watch IGT videos on YouTube, youtube.com/igt.
"House of Cards" is produced by MRC Studios. MRC was represented by Jackpot Partners for the creation of the House of Cards land-based and social slots.
About IGT IGT (NYSE: IGT) is the global leader in gaming. We enable players to experience their favorite games across all channels and regulated segments, from Gaming Machines and Lotteries to Interactive and Social Gaming. Leveraging a wealth of premium content, substantial investment in innovation, in-depth customer intelligence, operational expertise and leading-edge technology, our gaming solutions anticipate the demands of consumers wherever they decide to play. We have a well-established local presence and relationships with governments and regulators in more than 100 countries around the world, and create value by adhering to the highest standards of service, integrity, and responsibility. IGT has approximately 13,000 employees. For more information, please visit www.igt.com.
About MRC MRC is a leading film and television studio, specializing in the creation of content in partnership with the industry's foremost creative talent. The company develops, produces and finances film and television for leading distributors including Sony, Warner Bros., Universal, Paramount and Fox, as well as premier networks including Netflix, HBO, Starz, AMC, ABC, Lifetime and Comedy Central. MRC is the studio behind the Emmy® and Golden Globe® winning series, "House of Cards", distributed by Netflix and various international distributors. The company also developed, produced and financed Ted, the highest grossing original comedy of all time, which was distributed by Universal Pictures. For more information, please visit www.mrcstudios.com.
Contact: Phil O'Shaughnessy, IGT Corporate Communications +1 (702) 669-2975